Branding Approaches For Energy Associations

How often have your questions about branding been ignored? Does the idea of reading up around branding fill you with trepidation? Why are we seeing this astonishing concentration of questions regarding branding on the web? People are obviously interested in this particular topic. Notwithstanding the fact that a fair amount …

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A Customer Facing Environment

A customer-facing environment is any space in which a customer comes into contact with your brand. The most obvious example is, of course, the retail store. However, this is just a starting point: hotels, galleries, museums, airport lounges, airplanes, train carriages, theme parks and office lobbies are just some of …

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